So you’re thinking of, or already have, incorporated a blog into your website. What’s the most daunting thing about having a blog? Most people will say that planning their content is by far the most difficult thing about having a blog. You blog needs to help you drive traffic to your site, but not just any traffic, the right traffic. People who are interested in and want to buy your product or service. Read on to discover the ultimate content planning guide.
Why not weekly or monthly? I’m so glad you asked. Here are my reasons why you NEED to be planning your content quarterly.
Planning your content in quarters is an absolute game changer. It allows you to be strategic in what content your publishing and when. By planning a content calendar, you can visually see what events your business has coming up. Use this to your advantage to prepare your audience for upcoming events, promotions and releases in your business calendar. Posting content at the right time will spread awareness, drive the relevant traffic to your site and convert into purchases and sales. If you have a sale of a certain product, or you’re releasing something new you need to plan your blogs content around that. If your audience see’s a few posts about seaweed body wash for example, then a week or so down the line you start selling a seaweed body wash, your audience is more likely to purchase. Your blog posts could have been about the dermatological benefits of seaweed or the environmental benefits compared with regular soap based body washes. Having read about the product beforehand will increase the chances of purchase. If the first time I heard about seaweed body wash was when you released the product, I wouldn’t buy it straight way, I’d go and do my research. If another business had provided me with the research and also sold the product, I’m also more likely to buy from them because it makes them appear more reputable. Get ahead of the competition by being strategic and planning your content.
Planning your content in this way is also going to free up so much of your time. How often do you forget to post to your blog? Are you posting regularly, or just whenever you happen to remember to create some content? Do you sit and wait for an idea to strike you before you start creating content for your blog? I know how time consuming running a business is and sometimes creating awesome content for your blog is that last thing on your mind. You’ve got a million and one other things to think about, without adding your blog into the mix. But if you use your blog to its full ability, it will help you and your business succeed. If you can find the time to sit down once a quarter and plan the content you want to publish to your blog, you can save time AND make your blog successful. Instead of panicking every week when you’re yet to post anything to your blog, then scrambling to create a halfhearted, sub par blog post, you can rest assured that your content plan has got you covered. Not only can you plan what topic each blog post for the quarter will cover, you can go as far as to get a Ghostwriter to produce them for you. Imagine that. Having a whole quarters worth of strategically planned blog posts ready and waiting to go! No more worrying about finding the time to rush out 1,000 words just to let your audience know your still alive. You’ll be publishing quality content on a regular basis that is topically relevant to your business. How awesome does that sound?!
Publishing content regularly is vital to running a successful blog that drives traffic to all the right places. If you have a content plan, and you stick to it, then you should be able to achieve this quite easily. I’d say the minimum you want to be posting to your blog is once a week. Realistically, this is how often most people will be checking in on your blog. But everyone is different. When creating a content plan it’s also important to note that checking the results from your previous quarter and setting goals for the next quarter is a good idea. Doing this will allow you to see how success you were from the previous quarter and use this information to make your next quarter even better! You can tell by the number of re-tweets, shares and like on a post what your audience is responding to. If it seems that titles that start something like this “Top 5 Reasons To Buy From Your Local Green Grocer” – the you’ll want to be using more ‘list’ style titles in your next quarter. The same applies to specific topics and even the blogs featured images.
How To Make Your Quarterly Content Calendar
Now to get down to the nitty gritty. How do you actually go about creating this magical content calendar that’s going to save you time and make your blog more successful. Well listen up!
Review Previous Quarter & Set Goals For The Upcoming Quarter
As I said, looking back on the results from your previous quarter will indicate to you what works and what doesn’t. Use this information to make your next quarterly content plan even more successful. Things to look for are what titles, featured images and topics does your audience seem to respond to most. How many unique visitors is your site getting? Which social media platform are you getting the most attention on? You can also use this data to create realistic goals for the upcoming quarter. If this is your first time planning a content calendar, obviously you don’t have any data to review yet. For now, just set yourself a few achievable goals.
Mark On A Calendar All Your Upcoming Business Events
What products are you releasing and when? When are you putting on sales and special offers? These things shouldn’t be an ‘as and when’ thing. You need to know the exact date that these events will occur in order to produce a killer content calendar. You can even include public holidays and national events into the content calendar.
Brainstorm Topics Relevant To Your Business Events
Now you know what your business plan is for the upcoming quarter, you can start thinking about how topics are relevant to your businesses events. If you’re planning a sale, topics that are broadly relevant to that could be ‘How to spot a real bargain’, How to snap up an amazing offer’ or ‘Why you should wait for the sales before you buy’. All of these ideas get your audience thinking about sales and apprehending one. When your sale comes around, they’ll snap up those bargains. If your releasing a new product, post about that new product and plant the idea in your audience’s mind. You can even find a way to make the Holidays relevant to your content calendar. If you run a health blog and it’s coming up to Thanksgiving, you could post about ‘How to avoid temptation’ or ‘Enjoy Thanksgiving, but don’t overindulge’. These things may already be playing on your audience’s mind in the run up to the Holiday, and I’m sure they’d appreciate your advice on the matter. Whatever it is that you blog about, you’ll be able to plan a killer content calendar around your businesses upcoming events as well as the National ones.
Go forth and plan! Save yourself and your audience the headache of irregular content publishing, posting about topics that have nothing to do with your business and don’t drive traffic towards your website. Utilise the power of planning to make your blog and all of its content badass!